Saturday, April 12, 2008

Using Long Tail Keywords to Make Money Online

Keyword research is an absolute must if you want to make big money online. Using the right type of keyword research is a key component of search engine optimization (SEO). There are different types of keywords, but they fall into five main categories:

(1) Keywords that are directly related to and contain your topic (short tail keywords),

(2) Keywords that are somewhat related to your topic but don't necessarily directly mention your topic (long tail keywords),

(3) Keywords that once were thought to be related to your topic (dog tail keywords),

(4) Keywords that are looking for a topic (whale tail keywords), and

(5) Keywords that are no longer keywords at all (blank tail keywords).

As you can see, this is a vast subject, so we will stick with two of the most profitable types of keywords, the short tail and long tail keywords.

Short tail keywords are a given. They are simply the exact word for whatever someone may be searching for on the internet. If someone was looking for a cell phone to buy, a short tail keyword that they might type into a search engine is "cell phone"; a pretty obvious choice. But the long tail keywords, however, are much more profitable, because they tell the search engine that you REALLY know your stuff.

To come up with some long tail keywords, it will take some serious brainstorming. It's not the easiest internet marketing strategy to implement, but nonetheless, it can yield some serious multiple revenue streams once you take advantage of it.

So how do you come up with long tail keywords? A good (and almost obvious) starting point would be to think of any type of thing that has a long tail. When you do this, several different types of animals should immediately come to mind. My first thought was the monkey. It has quite a long and useful tail, which is actually also known as a prehensile tail. There are several ideas that can come to your mind to monetize monkeys. You can do a monkey training website, or even a site about how to make money with Jane Goodall. The possibilities are truly endless!

Other long tail keywords that can get top billing in the search engines include lizards, rats, alligators, squirrels, and even cats. There are a ton of associate programs and affiliate networks that offer money making products for these keywords. Use caution, however: Only stick to animals that truly have long tails, not just any kind of tail. Bobcats just recently got the Google slap due to the shortness of their tails.

Probably one of the most solid money makers I know of is the snake. If you really think about it, the snake is almost entirely one big tail. How long is the snake's tail? Nobody really knows...it would almost seem like the tail begins as soon as the head stops. But does that mean that a snake has no neck? As you can see, these questions could go on and on...but for the sake of this post, just keep in mind that "snake" as a keyword is a long tail money maker for sure.

I have given you guys only a small sample of the blog monetization potential that is available using long tail keywords. Now is the time for you to take action and put these wealth building, money making secrets to work. All hail the long tail!